content-marketing-stats

3X

When compared to traditional marketing, content marketing generates more sales leads.

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62%

Traditional marketing is 62 percent more expensive than content marketing.

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65%

As part of their content marketing strategy, 65 percent of B2B marketers conduct keyword research.

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58%

In 2019, Baidu received 58.82 percent of global Desktop Search.

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56%

In comparison to 2017, 56% of B2B marketers increased their content generation budget.

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TOP VOTED

Changes to SEO algorithms are the most popular topic among content marketers.

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42%

Only 42% of agencies have a Content Marketing strategy in place.

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69%

69 percent of agencies say they use storytelling in their content "on a regular basis."

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74%

Content marketing is extremely important to 74% of agencies.

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56%

In the previous year, 56% of B2C marketers increased their content creation budgets.

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81%

81 percent of B2C marketers say they're creating more content to increase customer loyalty.

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78%

Since 2018, content marketing budgets have increased by 78 percent.

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87%

Video assets are used by 87 percent of businesses for marketing purposes.

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79%

79% of consumers were persuaded to purchase their products from a brand video.

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81%

According to 81 percent of marketers, video content has resulted in the generation of leads.

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48%

Video content is more likely to be shared than any other type of content, according to 48% of people.

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1-3 MINUTES

The average length of a marketing video is 1-3 minutes.

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43%

Live video is still not being used by 43% of marketers in their content strategy.

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80%

Eighty percent of marketers create three-minute or shorter videos.

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71%

71 percent of marketers say they plan to use YouTube more in the future.

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81%

According to 81 percent of marketers, video is the most difficult type of content to create.

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15%

Long form video has the lowest engagement rate, according to 15 percent of marketers.

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56%

Visuals have become more important to 56 percent of B2B content marketers.

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69%

At least once a day, 69 percent of companies share visual content.

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75%

When marketers use visuals alongside their content, they see a 75 percent increase in ROI.

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65%

In their content, 65 percent of marketers use stock images.

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GOOGLE POSITION

If you use stock imagery, your content is more likely to rank lower in Google.

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1-3 DAYS

DAYS It will take 1-3 days for marketing teams to create, approve, and publish just one visual asset.

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44%

More infographics are something that 44% of marketers want to do.

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38%

The use of podcasts in content marketing has increased by 38%.

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64%

In 2019, 64% of consumers are aware of podcasts (up from 22 percent in 2006).

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32%

In the last month, 32% of Americans have listened to a podcast.

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$659 MILLION

By 2020, podcast advertising revenue is expected to reach $659 million.

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PODCAST LISTENER

Listeners of podcasts are more likely to follow businesses and brands on social media.

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26%

Podcasts account for 26% of audio consumed in the car (up 7 percent compared to 2017).

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